Become Your Own Technical Co-Founder

Who is this for?

Founder/Hacker is a launchpad for "non-technical" employees who want to become owners.

Just a few years into my career as a freelance marketer, I had already worked with over 25 startups. Yet, I still didn't know anything about coding besides <a href=""> tags.

One day, a frustrated colleague told me "You don't know s*** about technology." And he was right.

A week later I dropped everything I was doing, flew to Thailand, and began teaching myself to code. A few months after that I started as the "technical co-founder," and my life has changed completely ever since.

If you've tried and given up on platforms like Codecademy, Udemy courses or Team Treehouse, you might think you're not smart enough to learn to code. This is false. Unfortunately, traditional programming schools present material in a boring, life-sucking fashion. We endure it for a few minutes, then quit again until next year.

Founder/Hacker is the antidote to courses that train you to be a "good employee." I will teach you to be an owner. And we'll get there together, so you can build the money-making software ideas you've been kicking around your head for far too long.
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What you'll learn


Ruby is a beautiful, expressive backend language that powers websites like GitHub, Airbnb, Shopify, and Hulu.


Zero-to-one training on APIs and webhooks so you can make and parse requests with HTTP or open source libraries.


Build command line interface (CLI) tools and executables that automate your work and interact with 3rd party services.

Step 1 - Believe

Programmers want you to think coding is difficult. This is survival 101. But the skills you already have as a marketer or designer will make you more effective than most developers, once you develop the "build" muscle.

Step 2 - Ignore

Other programming schools train you to be "good employees," thus they teach you a lot of things that don't matter for entrepreneurs. In this course I'll explain exactly what you need to know and why, using personal examples from dozens of software projects.

Step 3 - Build

Traditional textbooks aren't nearly as effective for retention as just doing it. Within the first 10 minutes of the Fundamentals course you'll apply your new coding skills to real world problems.


Flagship course. Learn to write backend (Ruby) code and pull data from APIs.
View course $99

Web Scraping 101

Learn to find leads (at scale) with scripts, HTTP, and DOM traversal.
View course $79

What Students are Saying

I think it's great - it goes beyond the fundamentals. The hardest part of my journey so far has been working with APIs and this really helped with that. Most coding resources throw a problem at you and expect a solution. None of them show you how to walk through how to break it down like this course. 
Ryan Doyle
Ryan is a fantastic instructor.  Though I've got a decent amount of experience with Python, Ruby has always been a mystery to me.  After going through the course, not only do I have a solid grasp of Ruby, but I actually enjoy using the language.  The course is extremely valuable and entertaining!
Michael Fisher
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About Your Instructor

I'm Ryan, a 3-time startup founder and partner at Fork Equity. I've spent years helping people acquire small companies, become better marketers, and now: learn to code.

To evaluate my programming chops, check out these 3 live streams where I build SaaS apps (from scratch) in 7-12 hours.


Will I be able to build web apps after completing this course?

Founder/Hacker launched in June 2020. The first course, Fundamentals, teaches backend Ruby as well as APIs, CLIs, and Object Oriented Programming. Future courses will cover frontend, databases, and servers.

Is there a money-back guarantee?

If you finish < 25% of the course within 14 days and aren't happy, I'll refund you. If you aren’t serious about learning to code this month, please don't enroll.

I already know a little bit of code, is this for me?

Depends. Can you fetch and traverse data from APIs? Build command line utilities? Write and execute object oriented code? If not, we cover all of this in the Fundamentals course.